The problem
Small budget. The founder had tried other TikTok agencies.
- Why now
- He needed reach at a cost that made sense.
- Already tried
- Other TikTok agencies.
- What success meant
- Views and CPM.
Objective
Primary objective
Views
Supporting metrics
- CPM
- Average views per post
What Plutus did
Creator system
Recruited and managed creators for professionals.
Testing system
Launched 285 posts across hooks and formats.
Optimization system
Kept the formats that reached the most people per post.
The learning
The biggest lesson was that a small number of well-aimed posts can reach millions. This led the founder to return for a second engagement with his next company, Kartoon AI.
What happened next
The founder returned for a second engagement.









