Plutus Media

How Quitvape found a skincare angle that reshaped the product and its paid ads

18,121,796views, all-time

807
posts in the first 30 days
$1.77
CPM
5.83M
views in the first 30 days
See if your app is a fitSee the full results

Results

Channel performance

18,121,796
views, all-time
$1.77
CPM
5.83M
views in the first 30 days
94.7%
of views from TikTok

Execution proof

807
posts in the first 30 days
5.02M
views on the top creator account, 10.4% engagement

Client snapshot

App
Quitvape · quit-vaping app from IONIX
Audience
Young adults who vape
Stage
App studio, established (PMF)
Existing channels
Paid ads, $10K a day, profitable
Starting point
Organic looked like a dead channel for the category

Campaign dashboard

Performance tracking

All time, as of 22 October 2026

1,478
18.12M
8.3%

Daily views

  • TikTok
  • YouTube
  • Instagram
  • Snapchat

By platform

PlatformPostsViews
TikTok41117.38M8.6%
YouTube402347.92K1.0%
Instagram421323.44K0.9%
Snapchat24473.2K0.0%

Daily views are the day-to-day change in each post’s view count, added up across the campaign. Totals come from the Plutus dashboard, with posts excluded from the dashboard removed.

The problem

Quit-vaping content is preachy, clinical, or forgettable.

Why now
Paid was working. The founder wanted a channel that could feed it.
What success meant
Views and CPM, and creative the paid team could use.

Objective

Primary objective

Views

Supporting metrics

  • CPM
  • Creative reused in paid

What Plutus did

  1. Creator system

    Recruited and managed creators for young adults who vape.

  2. Testing system

    Launched 807 posts in the first 30 days. Led with skin, not health warnings: problem (bad skin) then curiosity (what changed?) then app reveal then CTA.

  3. Optimization system

    The skincare angle did so well the founder shipped AI Skin Scanning and Vape Scan the next day, with a toggle for transformation videos. His paid ads boomed.

The skin video

The learning

The biggest lesson was that crossing into another niche reaches people who ignore health messages. This led the founder to ship two new features and rebuild his paid ads around the angle.

What happened next

IONIX brought two more apps: CheaterCatcher and Evolve.

See if your app is a fit