The problem
The team needed more creators than it could hire, train, and manage.
- Why now
- Growth was limited by creator operations, not by the product.
- What success meant
- Revenue growth.
Objective
Primary objective
MRR
Supporting metrics
- Active users
- Weekly sign-ups
What Plutus did
Creator system
Hired and trained creators at scale for a student audience.
Testing system
Launched 10,800 posts across hooks and formats.
Optimization system
Moved the winners into paid ads.
The learning
The biggest lesson was that this client bought a managed creator team, not a batch of videos. This let Turbolearn grow without building creator operations in-house.
