Plutus Media

How Deepsearch reached #6 in the US App Store with 205M views

#6US App Store, Lifestyle

205,004,785
views all-time
2.4M / $1.3M
downloads and revenue in a store month
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Results

Qualified acquisition

#6
US App Store, Lifestyle
2.4M / $1.3M
downloads and revenue in a store month

Channel performance

205,004,785
views all-time
150M
views in the first 4 months

Client snapshot

App
Deepsearch · AI search app from HubX
Audience
US consumers
Stage
App studio, first app with Plutus
Starting point
Testing a new channel on one app

Campaign dashboard

Performance tracking

All time, as of 22 October 2026

9,882
205M
4.8%

Daily views

  • TikTok
  • YouTube
  • Instagram
  • Other

By platform

PlatformPostsViews
TikTok2,356130.66M6.6%
YouTube2,08628.78M1.9%
Instagram2,19525.29M1.3%
Facebook1,32112.03M2.1%
Snapchat1,9248.23M1.4%

Daily views are the day-to-day change in each post’s view count, added up across the campaign. Totals come from the Plutus dashboard, with posts excluded from the dashboard removed.

Creative gallery

20.7M views on TikTok

15.7M views on TikTok

The problem

HubX wanted to test a new channel on one app before trusting it with more.

Why now
The studio needed a channel that could prove itself.
What success meant
Store rank.

Objective

Primary objective

US App Store rank

Supporting metrics

  • Views
  • Renewal

What Plutus did

  1. Creator system

    Recruited and managed creators for US consumers.

  2. Testing system

    Tested hooks and formats. Top videos: 16.3M, 9.5M, 9.2M views.

  3. Optimization system

    Moved winners into paid ads.

The learning

The biggest lesson was to start with one app, prove it, then expand. This led HubX to invite our team into their office and hand over its next app, BetterSpeak.

What happened next

HubX invited our growth team to work from their office. The work grew past a vendor relationship, and HubX handed over its next app, BetterSpeak.

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