Plutus Media

How Learna reached #3 in the US App Store, Education

#3US App Store, Education

115.8M
views
6M / $3.8M
downloads and revenue in a store month
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Results

Qualified acquisition

#3
US App Store, Education
6M / $3.8M
downloads and revenue in a store month

Channel performance

115.8M
views
$0.34
CPM

Client snapshot

App
Learna · English app from Codeway
Audience
English learners in the US
Stage
App studio
Starting point
A crowded category

Campaign dashboard

Performance tracking

All time, as of 22 October 2026

3,168
115.84M
1.6%

Daily views

  • TikTok
  • Instagram
  • Snapchat
  • YouTube

By platform

PlatformPostsViews
TikTok1,030110.19M1.2%
Instagram6285.17M9.1%
YouTube764258.91K1.2%
Snapchat746224.54K0.0%

Daily views are the day-to-day change in each post’s view count, added up across the campaign. Totals come from the Plutus dashboard, with posts excluded from the dashboard removed.

Creative gallery

12.2M views on TikTok

9.4M views on TikTok

The problem

Language learning is crowded. The app had to stand out and climb.

Why now
Codeway wanted a channel that could move the chart.
What success meant
Store rank.

Objective

Primary objective

US App Store rank

Supporting metrics

  • Views
  • CPM

What Plutus did

  1. Creator system

    Recruited and managed creators for English learners.

  2. Testing system

    Tested hooks and formats. Top videos: 12.2M, 9.4M, 7.5M views.

  3. Optimization system

    Kept the formats that moved the chart.

The learning

The biggest lesson was that a crowded category still has room when the content is native to the feed. This led Codeway to invite the team into their office and work with us as an embedded growth partner.

What happened next

Codeway invited the team to their office. We work as an embedded growth partner, not a content vendor.

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