Plutus Media

How TLDL went from 70 to ~700 active trials in one week

70 to ~700active trials in one week

#192
US App Store in the first month
43.2M
views
7,678
posts across two engagements
See if your app is a fitSee the full results

Results

Business outcomes

70 to ~700
active trials in one week

Qualified acquisition

#192
US App Store in the first month

Channel performance

43.2M
views
2.1M
engagements

Execution proof

7,678
posts across two engagements

Client snapshot

App
TLDL · AI note-taker
Audience
Students and professionals
Stage
Well-funded, going to market
Starting point
70 active trials

Campaign dashboard

Performance tracking

All time, as of 22 October 2026

4,170
20.74M
9.9%

Daily views

  • TikTok
  • Instagram
  • YouTube
  • Snapchat

By platform

PlatformPostsViews
TikTok1,05818.71M10.9%
Instagram1,045855.52K1.6%
YouTube1,043621.39K1.5%
Snapchat1,024548.71K0.3%

Daily views are the day-to-day change in each post’s view count, added up across the campaign. Totals come from the Plutus dashboard, with posts excluded from the dashboard removed.

Creative gallery

10.2M views on TikTok

2.0M views on TikTok

In their words

“I highly recommend them. Without them, we wouldn’t be smiling.”
Cem Kozinoglu. Founder & CEO, TLDL
“Everything has changed. We’re getting a lot of customers coming through (…) their team is just awesome.”
Cem Kozinoglu. Founder & CEO, TLDL

The problem

The team was struggling to make organic content work. The app was stuck at 70 active trials.

Why now
They wanted a repeatable, scalable user-acquisition system.
What success meant
More active trials.

Objective

Primary objective

Active trials

Supporting metrics

  • Engagements
  • US App Store rank

What Plutus did

  1. Creator system

    Recruited and managed creators for students and professionals.

  2. Testing system

    Launched 7,678 posts across two engagements.

  3. Optimization system

    Kept the formats that drove trials.

The learning

The biggest lesson was that trial volume can move in a week when content goes live at scale. This led TLDL to renew for a second $50,000 engagement.

What happened next

Renewed for a second $50,000 engagement.

See if your app is a fit