The problem
Three agencies had already failed them.
- Why now
- The founder wanted one more try with a team that would communicate.
- Already tried
- Three other agencies.
- What success meant
- New users.
Objective
Primary objective
New users
Supporting metrics
- Communication and organization
- Consistency of output
What Plutus did
Creator system
Recruited and managed creators for Instagram users.
Testing system
Tested hooks and formats.
Optimization system
Kept the formats that brought users.
The learning
The biggest lesson was that organization and communication are part of the result. This gave the founder a channel he could trust after three failed tries.
