The problem
Every channel had to earn back what it cost.
- Why now
- The team wanted TikTok to work as a growth channel and grow the paid subscriber base.
- What success meant
- ROAS above 1.
Objective
Primary objective
ROAS
Supporting metrics
- App Store rank
- MRR
What Plutus did
Creator system
Recruited and managed creators for productivity audiences.
Testing system
Launched 2,509 posts across hooks and formats.
Optimization system
Moved the winners into paid ads.
The learning
The biggest lesson was that creator content can be judged like a paid channel. This let Trimbox keep the campaign running as a channel that pays for itself.
