Plutus Media

How AskYourPDF tripled daily sign-ups to 15,000 in the first month

15,000sign-ups a day in the first month, from 5,000

~3.2M
total user base after four months
11.5M
views
421
posts
See if your app is a fitSee the full results

Results

Business outcomes

15,000
sign-ups a day in the first month, from 5,000
2.1M
new users
~$0.007
per user

Qualified acquisition

~3.2M
total user base after four months

Channel performance

11.5M
views

Execution proof

421
posts

Client snapshot

App
AskYourPDF · chat-with-your-PDF web tool
Audience
Students and knowledge workers
Stage
Established (PMF)
Starting point
5,000 sign-ups a day, flattening

In their words

“No regrets… I already recommended people to this program.”
Yackson. Founder, AskYourPDF
“in those four months we grew our user base to almost 3.2 million.”
Anthony. CMO, AskYourPDF

The problem

Sign-ups had flattened at about 5,000 a day.

Why now
The product converted well. Top-of-funnel was the missing piece.
What success meant
More daily sign-ups.

Objective

Primary objective

Daily sign-ups

Supporting metrics

  • New users
  • Cost per user

What Plutus did

  1. Creator system

    Recruited and managed creators for students and knowledge workers.

  2. Testing system

    Launched 421 posts across hooks and formats.

  3. Optimization system

    Doubled down on the formats that drove sign-ups.

The learning

The biggest lesson was that when a product already converts, a small number of posts can triple sign-ups. This let the team grow to almost 3.2 million users in four months.

What happened next

The founder has recommended the program to others.

See if your app is a fit