From 0 to 108,000 users in Latin America in 12 weeks, with five creators and no paid ads

105,509 new users. 81,557 completed calls. 22,000 hours of talk time. One new user every 69 seconds.

105,509new users in Latin America. 107,997 total. The region had none in June.

81,557: completed calls · 21,994 call hours
14.6M: views · 1.04M engagements · 7.1% engagement rate · 68.5K followers
5: creators

See if your app is a fit See the full results

Results

Business outcomes

105,509: new users in Latin America. 107,997 total. The region had none in June.
0 to 80K to 108K: users by day 68, then day 86. The last 19 days ran at ~1,480 users a day, faster than the campaign average.

Fluffle analytics, LATAM, 2 Jul – 26 Sep 2026. Flat since March, then 108K.

Qualified acquisition

81,557: completed calls · 21,994 call hours
46,761: monthly active users: 43% of every user ever signed up, active in the final month
~7×: sessions a day, with the last week the highest on the chart

Channel performance

14.6M: views · 1.04M engagements · 7.1% engagement rate · 68.5K followers
12 weeks: straight above 880K views a week. Peak 1.68M.
1 per 138: one new user per 138 views · 61 users per post

Plutus dashboard, all-time: 1,725 posts, 771 unique videos, 14.60M views, 1.04M engagements, 7.1% engagement rate.

Execution proof

5: creators
1,725: posts · 771 unique videos
4: platforms over 12 weeks

Client snapshot

App: Fluffle · get paid to talk to your friends. Core action: completing a call.
Audience: Spanish- and Portuguese-speaking adults in Latin America looking for side income
Stage: Well-funded, going to market in a new region
Existing channels: None. ~90K users worldwide from one word-of-mouth spike, no marketing engine.
Starting point: Zero users in Latin America

Creative gallery

1.4M views on TikTok

Watch the campaign breakdown

In their words

“I’m Veronica, founder of Fluffle, a consumer app where you get paid to talk to your friends. We’d already gone viral through word of mouth, onboarding 80K users in five days with zero paid marketing, but we needed a way to sustain that growth. I’d tried making UGC myself: it’s time-consuming and hit or miss. Working with Plutus has been great. The team is incredibly responsive and has driven millions of views for us. When we got shadowbanned on TikTok, they caught it and fixed it fast. They’re proactive rather than reactive, which makes all the difference.”

Veronica Buron. Founder & CEO, Fluffle

Veronica Buron, Founder & CEO of Fluffle.

The problem

One viral moment had brought 80K users in five days. Then the line went flat.

Why now: The founder was making UGC herself and it was “time-consuming and hit or miss.” Fluffle needed growth it could manufacture, in a region it hadn’t cracked.
What success meant: New users in Latin America, measured on calls completed rather than views.

Objective

Primary objective

New users in Latin America, from zero

Supporting metrics

Completed calls (activation)
Weekly views held over time (repeatability)

What Plutus did

Creator system
Five creators who look like the audience: people who test side hustles on camera. Daily posting on TikTok, Instagram, YouTube Shorts and Snapchat.
Testing system
Eight days, 38 posts, three hooks, ~2K views a day. On day 8, one video reframed the creator as a side-hustle tester delivering a verdict: 1.41M views, 2,479× normal reach, 527K views a day within 48 hours.
Optimization system
The pod reorganised around that format in 12 hours. We fixed the architecture (series cue then tension then reveal then process then proof then verdict) and varied the creator, language, audience and setting. Two wrappers (numbered job-test series, curated app lists), then cut by life situation. 1,725 posts, 771 unique videos.

The learning

The biggest lesson was that the wrapper beat the pitch. “Get paid to talk” as a direct claim: 2K views a day. The same claim inside a creator who tests side hustles and gives a verdict: 527K a day within 48 hours. Once the fixed structure was separated from the variable parts, it ran for three months without falling off. This gave the client a decision: open the next region with the same architecture and new creators, and measure it on completed calls, not views.

What happened next

Still running and still accelerating: the last 19 days ran at ~1,480 users a day, faster than the campaign average. The plan is to open the next region with the same architecture and new creators, measured on completed calls, not views.