The problem
Growth had stalled in the markets the team already knew.
- Why now
- The team needed a new source of growth.
- What success meant
- More installs and MRR.
Objective
Primary objective
Downloads
Supporting metrics
- MRR
- Followers
What Plutus did
Creator system
Researched markets, picked South America, and recruited creators there before the first video.
Testing system
Launched 350 posts across hooks and formats.
Optimization system
Kept the formats that drove installs.
The learning
The biggest lesson was to pick the market before the first video. This let Stimuler grow in a region it had never marketed to.
