Plutus Media

How Homer went from 20–30 to 170 sign-ups in one day

170sign-ups in one day, from 20–30

Inbound
B2B leads from a real-estate agent
2
videos, ~50K views
See if your app is a fitSee the full results

Results

Business outcomes

170
sign-ups in one day, from 20–30

Qualified acquisition

Inbound
B2B leads from a real-estate agent

Execution proof

2
videos, ~50K views

Client snapshot

App
Homer · home-finance app
Audience
Homeowners over 40
Stage
For users 40+
Starting point
20–30 sign-ups a day

Campaign dashboard

Performance tracking

All time, as of 22 October 2026

1,090
750.68K
4.0%

Daily views

  • TikTok
  • YouTube
  • Instagram
  • Other

By platform

PlatformPostsViews
TikTok290401.26K7.0%
YouTube249132.86K0.7%
Instagram246129.36K0.4%
Snapchat16763.86K0.0%
Facebook13823.34K0.3%

Daily views are the day-to-day change in each post’s view count, added up across the campaign. Totals come from the Plutus dashboard, with posts excluded from the dashboard removed.

In their words

The problem

Sign-ups were flat at 20–30 a day.

Why now
The team wanted to know if creator content could reach an older audience.
What success meant
A visible lift in daily sign-ups.

Objective

Primary objective

Daily sign-ups

Supporting metrics

  • Inbound B2B leads
  • Views

What Plutus did

  1. Creator system

    Recruited creators who speak to homeowners over 40.

  2. Testing system

    Tested hooks and formats.

  3. Optimization system

    Two videos at about 50K views drove the lift.

Home owner POV

Home owner POV

The learning

The biggest lesson was that an older, high-intent audience converts from modest reach. Two videos were enough. This showed Homer that creator content can work for buyers over 40.

What happened next

The videos also brought inbound B2B leads from a real-estate agent.

See if your app is a fit